Rolex News & UK Market Pulse — 11 August 2025

New 39% US tariff

on Swiss goods

The US has imposed a 39% import tariff on Swiss products, including watches. Trade press and mainstream outlets report brands are pausing or repricing US shipments, and analysts expect retail prices in America to rise. That’s likely to push some overseas buyers to shop outside the US—good news for competitively priced UK stock (especially pre‑owned).

UK angle: if US retail moves up sharply, expect firmer demand for UK‑listed pieces from international buyers over the next few weeks. If you’re selling, the window could be favourable.